Madlitics

**Madlitics** is a free form-first way to enrich customer leads with marketing attribution data in every form submission. Madlitics fields capture channel, campaign segments (UTMs), landing-page data, and click IDs, and preserve that context wherever the submission goes — flowing through your existing integrations without extra setup.

Marketers get clearer answers about which channels and campaigns deserve more investment, faster feedback loops for creative and bidding decisions, and credible evidence to prove impact. Ops and sales benefit from consistent context attached to every record, reducing reconciliation work and improving funnel visibility.

- Captures marketing channel data using UTM parameters and referring URLs to identify lead sources (e.g., Paid Search, Organic Search) with detailed segmentation like campaign, ad group, and ad name.
- Measure the return on investment of each campaign and channel by tracking leads, customers, and revenue attributed to them.
- Understand which ads, keywords, or affiliates are most effective, enabling informed budget allocation and campaign improvements.
- Addresses messy and inconsistent UTM parameter data by standardizing attribution so reports don't get skewed by capitalization or naming mismatches.
- Solves the challenge of getting complete attribution data into customer relationship management or sales systems for actionable reporting and nurturing.