Madlitics

About Madlitics

Stop playing the guessing game with your marketing spend. Madlitics is the attribution powerhouse that cuts through the noise, giving you the raw, unfiltered truth about what's actually driving your growth. It's a form-first data ninja that automatically captures the full story behind every single lead—think channel, campaign, UTM parameters, landing page, you name it—and locks that golden context onto the submission forever. This ain't just another dashboard; it's a data-enrichment engine that pumps credible attribution into your existing CRM and sales pipelines without any extra setup headaches. For marketers, it's the crystal ball that reveals which channels deserve a bigger slice of the budget and which campaigns are straight fire, enabling lightning-fast optimizations. For ops and sales teams, it's the end of reconciliation hell, providing consistent, rich context on every record so everyone can see the real funnel. Madlitics is for growth-focused teams who are tired of vague analytics and are ready to make moves based on cold, hard, actionable data.

Features of Madlitics

Form-First Attribution Capture

Madlitics works its magic right at the source—your forms. It stealthily attaches invisible fields that scoop up all the crucial marketing intel (UTMs, referrer, click IDs) the moment a visitor hits 'submit'. This means every lead that comes in is pre-loaded with its complete origin story, ensuring no attribution data gets lost in the digital void. It's the ultimate data preservation tactic.

Multi-Channel & Campaign Intelligence

Go beyond basic source tagging. Madlitics doesn't just tell you "Paid Search"; it drills down to the specific campaign, ad group, and even ad name. Get a razor-sharp view of performance across every channel—social, email, affiliates, organic—so you can identify your true growth engines and stop wasting cash on underperformers.

Revenue & ROI Tracking

Ditch vanity metrics for good. This feature connects the dots from initial click to closed deal, showing you exactly which ads and channels are responsible for actual revenue. See the real ROI of each campaign, empowering you to shift budget with confidence and invest where it genuinely counts for the bottom line.

Data Standardization & Clean-Up

Tired of reports being screwed up by messy UTM data? Madlitics automatically standardizes your attribution parameters, fixing inconsistencies like random capitalization or naming mismatches. This ensures your analytics are clean, credible, and actually useful for making big decisions, not a confusing mess.

Use Cases of Madlitics

Optimizing Paid Ad Spend

Stop throwing money at the wall. Use Madlitics to pinpoint exactly which Google Ads, Facebook campaigns, or LinkedIn ads are generating high-quality leads and customers. Instantly see your winners and losers, so you can reallocate your daily budget in real-time to double down on what's actually converting and killing what's not.

Proving Marketing's Impact to Leadership

Need to show your worth? Madlitics gives you the undeniable receipts. Build clear, credible reports that trace revenue directly back to specific marketing activities. Show the C-suite exactly how your campaigns are driving growth, making budget negotiations a whole lot easier and securing your seat at the strategy table.

Supercharging Sales & Ops Efficiency

Eliminate the endless back-and-forth between marketing and sales. With every lead in the CRM enriched with full attribution context, sales knows exactly where the prospect came from and can tailor their pitch. Ops teams save countless hours on manual data reconciliation, creating a smoother, faster revenue engine.

Cleaning Up Fragmented Analytics

If your data is scattered across ten different tools with conflicting stories, Madlitics is your central source of truth. By capturing and standardizing attribution at the form level, it creates a consistent, reliable data stream that flows into all your systems, finally giving you one coherent story about your customer journey.

Frequently Asked Questions

Do you offer a free trial?

Absolutely. You can kick the tires with a full-featured 14-day free trial. No credit card is required, so you can dive in and start seeing which of your campaigns are legit without any commitment. It's the risk-free way to see the magic.

How quickly can I start seeing results after implementation?

Super fast. Once you drop our code snippet onto your site and tag your forms, Madlitics starts capturing data immediately. You can begin seeing which channels and campaigns are driving form submissions from day one, with revenue attribution building as deals close in your CRM.

Is this tool suitable for small businesses and startups?

100%. Madlitics is built for anyone who needs clarity on their marketing spend, regardless of size. If you're running ads, creating content, or driving traffic to a website, you need to know what's working. Our simple setup and clear insights are perfect for agile teams moving fast.

Which marketing platforms and tools does this integrate with?

Madlitics plays nice with your existing stack. It seamlessly integrates with leading CRMs like Salesforce and marketing platforms, flowing the enriched attribution data directly into the tools you already use. This means you can act on the insights without learning a whole new system.