fnel

About fnel

Tired of analytics tools that feel like you need a PhD just to see where your users are bouncing? Enter fnel. This ain't your grandpa's bloated dashboard. fnel is the no-BS, laser-focused funnel analytics tool built for the grinders: solo founders, indie hackers, and scrappy early-stage startups. While the giants are busy showing you everything, fnel shows you the one thing that matters: exactly where users drop off in your critical conversion paths. Ditch the complex integrations and endless configuration. With a single line of code, you're in. Start sending events and boom—real-time funnel visualizations light up, showing you the leaks in your signup, onboarding, or checkout flow. It's built with a developer-friendly ethos, zero fluff, and maximum clarity. Stop guessing and start fixing. fnel gives you the actionable intel to optimize conversions fast, so you can spend less time wrestling with tools and more time building what actually moves the needle.

Features of fnel

Built for Your Funnel - Not a Generic Dashboard

Forget trying to force your unique user journey into a generic template. fnel comes pre-configured to visualize the flows you actually run. Whether it's a SaaS signup sequence, an e-commerce checkout, or a lead-gen campaign, you pick your funnel and instantly see a step-by-step breakdown. It’s purpose-built mapping, not a messy, one-size-fits-all chart that leaves you doing the mental math. See the exact transition points and drop-off percentages for your business, not someone else's abstract metrics.

Smart Drop-Off Alerts & A/B Test Validation

fnel doesn't just show you the data—it tells you when something's wrong. Its smart detection system automatically flags steps with sudden, high drop-offs, sending you an alert so you can jump on the leak before it sinks the ship. Plus, move beyond vanity metrics. With built-in A/B test validation, you can compare different variants (like pricing pages or CTA buttons) by their actual step-level conversion rates. See which variant truly drives users through the funnel with statistical confidence, not just which one gets more clicks.

One-Line Setup & Real-Time Visualizations

Integration headaches are a relic of the past. fnel is built for speed. You add one snippet to your codebase, drop in your API key, and start tracking events. Within minutes, your real-time funnel dashboard is live, painting a dynamic picture of user movement. There's zero complex configuration, no waiting for data to process overnight. It’s instant clarity, giving you a live pulse on your conversion health so you can make decisions based on what's happening right now.

Founder-Friendly, Transparent Pricing

No bait-and-switch, no hidden enterprise fees. fnel's pricing is as straightforward as its analytics. Start for free with a generous Starter plan to validate your funnel. When you're ready to get serious, upgrade to Pro for advanced features without breaking the bank. For the ultimate commitment, snag a Lifetime deal for one payment and own the tool forever. It's pricing designed for bootstrappers, not Fortune 500 companies.

Use Cases of fnel

Optimizing SaaS Signup & Activation Funnels

You've built an awesome SaaS product, but users are ghosting after signup. fnel tracks the critical path from landing page visit to email verification, through onboarding, and finally to activation. Pinpoint the exact step where potential customers lose interest—is it a confusing form, a slow verification email, or a daunting onboarding task? Fix that single leak and watch your activated user count soar.

Fixing E-commerce Checkout Abandonment

Cart abandonment is a revenue killer. fnel visualizes your entire checkout funnel: cart view, shipping info entry, payment details, and order confirmation. See if users are bailing at the shipping calculator, getting sticker shock at taxes, or facing payment gateway errors. Identify the biggest exit point and streamline it. Turn those almost-customers into confirmed sales.

Proving Marketing Campaign ROI for Agencies

Running lead gen campaigns for clients? Stop guessing which ads or landing pages actually convert. Use fnel to track a lead funnel: form submission, lead qualification, and booked call. You can attribute specific campaigns to funnel steps, showing clients clear, step-by-step proof of which initiatives drive real, qualified leads—not just traffic. It’s the ultimate tool for demonstrating tangible value.

Validating New Product Features or UX Changes

Launched a new feature or redesigned a flow? Don't rely on gut feeling. Use fnel to create a funnel for the new user journey. Compare conversion rates step-by-step against the old flow. The data will show you unequivocally if your change is an improvement or if it's introducing new friction points. Make data-driven decisions on what to keep, iterate, or roll back.

Frequently Asked Questions

How is fnel different from Google Analytics or Mixpanel?

fnel is the specialist, not the generalist. While GA and Mixpanel are powerful Swiss Army knives, they require complex setup, schema design, and dashboard building to get funnel insights. fnel is purpose-built for one job: showing you funnel drop-offs in real-time with one line of code. It's all speed, zero noise. No weeks of learning—just instant, actionable answers about where your users are leaving.

Is there really a free plan? What are the limits?

Absolutely, and no credit card is required. The Free Starter plan is built for validation, giving you up to 5,000 events per month and the ability to track up to 3 key funnels. You get full access to the real-time dashboard and basic drop-off analysis. It's perfect for kicking the tires on a side project or early-stage startup before you commit.

What do I get with the Pro and Lifetime plans?

The Pro plan ($12/month or $9.99/month annually) is for founders in growth mode. You get 100,000 events/month, unlimited funnel tracking, advanced drop-off analysis, data export capabilities, and priority support. The Lifetime plan is a one-time payment that includes all Pro features forever, plus lifetime updates, early access to new tools, and premium support. It's for builders who are all-in.

How technical is the setup? Do I need a developer?

The setup is designed to be super developer-friendly but also quick. If you can copy and paste a code snippet into your website or app's header, you can get started. The initial one-line install and API key configuration might be easiest for a developer, but the dashboard and insights are built for any founder to understand and act on immediately.