Master Metrics

About Master Metrics

Tired of drowning in a chaotic sea of spreadsheets, disconnected dashboards, and last-minute client report panic? Master Metrics is your life raft and rocket fuel combined. This isn't just another analytics tool; it's the all-in-one command center built by battle-hardened agency marketers for agencies and marketing teams who are done with the data grind. We get it—your time is better spent on strategy, not spreadsheet sorcery. Master Metrics cuts through the noise, pulling data from over 10+ sources like Google Ads, Meta, and your CRM into one slick, unified cockpit. Its core power is turning raw data into actionable intelligence and stunning client deliverables at lightspeed. From AI-generated Google Slides presentations to real-time budget alerts in Slack, it automates the tedious and amplifies your insights. Whether you're a solo freelancer juggling 15 accounts or a massive agency managing 250+, this platform is designed to maximize your results, simplify your workflow, and let you make data-driven decisions without breaking a sweat. Stop wrestling with data and start commanding it.

Features of Master Metrics

The Overview Control Panel

This is your mission control. Ditch the tab-switching madness and see everything that needs your immediate attention in one gloriously customizable table. Mash up your client's ad network data with your own custom fields—think budget, goals, assigned analyst, you name it. It’s a live, breathing snapshot of your entire account portfolio, so you know exactly where to dive in and fix fires or double down on wins before anyone else even notices a blip.

One-Click, Multi-Source Dashboards

Build client-ready dashboards in literal seconds, not days. Connect to all your marketing and sales data sources with a few clicks and watch as Master Metrics weaves them together into a single source of truth. Use slick templates to get started instantly, and clone entire dashboards for new clients with one click. Share them via public links, PDF exports, or scheduled email reports to keep everyone in the loop without lifting a finger.

Proactive Marketing Alerts

Turn reactive panic into proactive power. Set up smart alerts to get notified the moment a metric crosses a line—like a campaign underspending, sales dropping, or a lead conversion rate tanking. Control your daily spend to hit monthly budgets automatically. Get these alerts wherever you live: email, Slack, WhatsApp, or directly into your project management tools like ClickUp or Asana. Your data works the night shift so you don't have to.

AI-Powered Google Slides & Sheets Magic

Banish the Sunday-night presentation scramble. Feed Master Metrics your data sources, key metrics, and goals, pick a design, and let its AI craft a stunning, fully-editable Google Slides presentation for your client in minutes. Plus, automate your spreadsheets by extracting and merging live data from all your platforms directly into Google Sheets and Looker Studio. Schedule refreshes and never manually update a report again.

Use Cases of Master Metrics

The Agency Scaling Operation

You're growing fast, onboarding new clients every month, and your old reporting process is crumbling. Use Master Metrics to instantly clone dashboard templates for each new account, maintain a central Overview Panel to monitor all client health, and automate client presentations with AI. Scale your service quality without scaling your team's headaches or overtime.

The E-commerce Growth Hacker

You're running ads on five platforms, managing a Shopify store, and tracking CRM sales. You need to know ROAS right now. Connect all data sources to create a unified profit dashboard. Set urgent alerts for inventory sell-outs or sudden ad cost spikes. Use custom formulas to calculate true customer lifetime value across channels and make budget shifts in real-time, not quarterly.

The Freelancer Who Looks Like a Full Team

As a solo pro, you need to over-deliver without burning out. Impress clients with professional, auto-updating dashboards shared via a simple link. Use the Overview to keep all 15 accounts on track without missing a beat. Automate weekly data pulls into Google Sheets for your deep dives and let AI draft your review presentations, giving you back hours for actual strategy work.

The Enterprise Marketing Team Taming Chaos

Your data is siloed across departments, leading to slow decisions. Implement Master Metrics as the single source of truth. Create cross-functional dashboards for leadership, set compliance alerts for budget thresholds, and use the Sheets/Looker connector to feed clean, merged data directly into the BI tools your finance team already uses. Align everyone with live data.

Frequently Asked Questions

How many data sources can I connect?

Master Metrics integrates with 10+ core marketing, advertising, and sales platforms out of the box, including major ad networks and social media sources. You can merge this data with custom fields and use formulas to create metrics between them, effectively answering virtually any business question by bringing all your data into one playground.

Can I really create client presentations automatically?

Absolutely. This is a game-changer. You select the data sources, the key metrics and goals you want to highlight, and choose a visual theme. Master Metrics' AI then generates a complete, professionally designed Google Slides deck populated with your charts and insights. It's fully editable, so you can add your final touches and narrative in minutes, not hours.

Where can I receive the automated alerts?

We meet you where you work. You can route alerts to your email inbox, directly into a Slack channel, via WhatsApp, or even into project management tools like Monday.com, Asana, or ClickUp. This ensures critical notifications—like a budget overrun or a campaign milestone—are seen immediately by the right person or team.

What's the difference between the Overview Table and a Dashboard?

The Overview Table is your high-level, portfolio-wide control panel built for speed and action. It's like a radar screen showing all accounts and their vital signs. A Dashboard is a deeper, more customizable story for a specific client, campaign, or department, designed for analysis and presentation. You use the Overview to see what needs attention and the Dashboard to understand why.

Pricing of Master Metrics

Try it free for 7 days and then choose the plan that best suits your business.

Freelancer ($30/month): 15 Accounts, Sheets connector, Alerts, Dashboards.
Basic ($69/month): 15 Accounts, Looker & Sheets connectors, Alerts, Dashboards, Overview.
Basic Plus ($129/month): 30 Accounts, all connectors, Alerts, Dashboards, Overview, AI Slides.
Intermediate ($169/month): 50 Accounts, all features.
Intermediate Plus ($229/month): 70 Accounts, all features.
Pro ($289/month): 100 Accounts, all features.
Pro Plus 1 ($359/month): 150 Accounts, all features.
Pro Plus 2 ($439/month): 250 Accounts, all features.

All paid plans include free implementation support.