Masset

Masset is the AI-powered digital asset management platform that finally gives your entire team one searchable home for every deck, one-pager, image, video, and document. It is the antidote to the chaos of content scattered across Google Drive, Slack threads, email attachments, desktop folders, and every other black hole where your best work goes to die. Your team has spent years telling its story through case studies, battle cards, product tours, and messaging guides. Masset makes sure that story stays intact, always on-brand, and always up to date.

What makes Masset radically different is how it plugs directly into the AI tools your team already lives in. It connects to ChatGPT, Claude, Copilot, and Cursor through an MCP server, so when someone asks an AI to draft a one-pager or a sales email, it pulls from your approved library instead of guessing from the ether. No more generic AI slop that sounds like everyone and cites nothing. Masset is built for teams across marketing, sales, enablement, partners, and operations who are tired of the version chase and the story drift that happens at machine speed.

The platform delivers a unified library with natural-language search, an AI assistant called Myca that lives in Slack and Teams, trackable shares with CRM writeback, analytics, version control, and built-in training. Unlimited seats, month-to-month pricing, and SOC 2 compliance. And crucially, Masset never trains AI models on your data. Your content stays yours. It is the home your business content has always needed.

Unified Library with Natural-Language Search

Stop digging through folders and guessing file names. Masset gives you a single, searchable library where you can ask for anything in plain English and get the right asset instantly. Pricing deck from last quarter? Brand voice guide? Latest product tour video? It surfaces the current version every time, no digging, no guessing, no wasted minutes hunting through shared drives.

Myca AI Assistant in Slack and Teams

Meet Myca, your AI sidekick that lives right inside Slack and Microsoft Teams. Just @Myca and ask for the latest pricing deck or a specific case study, and it delivers the approved file in seconds. No new tabs, no context switching, no frantic DMs to coworkers. Myca turns your messaging apps into a direct line to your entire content library.

MCP Server for AI Tools

Masset speaks MCP, the open language that AI tools use to reach real content. Plug it into ChatGPT, Claude, Copilot, or Cursor, and suddenly those AI tools are drafting from your approved library, not from vague internet guesses. Every AI draft becomes fact-based, on-brand, and citable. Story drift ends here.

Version Control and Trackable Shares

Update a file once in Masset and it ripples everywhere. Every tracked share, every board, every Slack answer, every AI draft automatically points to the new version. No more "v3_FINAL" or "v12_actual_final." Plus, share assets with trackable links that show you exactly who viewed what and when, with optional CRM writeback to Salesforce or HubSpot.

Sales Teams Crushing Deals with Current Content

Your sales reps are on calls with prospects right now. They need the latest pricing deck, the most recent case study, and the approved battle card. Instead of digging through old emails or asking in Slack, they ask Myca or search Masset. They get the right version in seconds, close deals faster, and never accidentally send outdated materials that undermine credibility.

Marketing Teams Keeping the Brand Consistent

Marketing creates a new brand voice guide or a refreshed messaging document. In the old world, that update lives in a Google Drive folder and everyone misses the memo. With Masset, you update the source once and it propagates everywhere: every share link, every board, every AI tool that drafts copy. Your brand stays tight, your messaging stays consistent, and your team never works from stale assets.

Enablement Teams Onboarding New Hires Faster

New hires need to absorb a mountain of content: decks, product tours, FAQs, competitor matrices. Instead of sending them a chaotic list of links and folders, you build a Board in Masset with the essential assets. They search in natural language, find what they need, and get up to speed in days instead of weeks. Every asset is current, approved, and ready to use.

Operations Teams Eliminating Content Chaos

Operations owns the nightmare of managing content across departments. Masset gives them a single source of truth with version control, analytics, and permissions. They can see exactly which assets are being used, who is viewing what, and where old versions are still lurking. They update once and fix everything. The chaos becomes order.

How does Masset connect to AI tools like ChatGPT and Claude?

Masset uses an MCP server, which is an open protocol that AI tools use to access real content. You connect your Masset library to the AI tools your team already uses, and those tools then pull from your approved assets when drafting or answering questions. No more generic AI guesses. Your content becomes the source of truth for every AI interaction.

Is my data safe and will Masset train AI models on my content?

No. Masset is SOC 2 compliant and has a strict policy of never training AI models on your data. Your content stays yours. It is used only to serve your team and your connected AI tools. You maintain full ownership and control over every asset in your library.

How does version control work when I update a file?

When you upload a new version of a file in Masset, every link that points to that file automatically updates. This includes every tracked share, every Board, every answer Myca gives in Slack, and every draft generated by connected AI tools. You update once and it ripples everywhere. The version chase ends immediately.

Can I see who is using my content and how?

Yes. Masset provides analytics on every asset, including views, downloads, and shares. You can see exactly who accessed what and when. Plus, trackable shares can write back to your CRM like Salesforce or HubSpot, so your sales team knows which prospects engaged with which materials. This turns content into actionable intelligence.