Digg

About Digg

Forget the endless scroll through hype-filled launch posts and empty marketing claims. Digg.now is the ultimate reality check for the indie SaaS universe. It's a pull-based discovery platform that cuts through the noise to connect you with the real builders, the actual hustlers, and the startups that are genuinely popping off. This isn't just another directory; it's an interactive "Internet Rabbit Hole" experience designed for pure, productive discovery. Users hit "Digg" to instantly teleport between vetted startups in curated categories, landing directly on their pages to scope out the real deal. The core magic? Every product showcases verified, live metrics like MRR, customer count, and growth trajectories pulled directly from authenticated sources like Stripe. No cap, no fake flexing—just transparent data. It's built for founders hunting for inspiration and competition, investors looking for legitimate traction, and early adopters who want to discover the next big thing before it goes mainstream. Digg is where you go to see who's really building a business and who's just tweeting about it.

Features of Digg

The Internet Rabbit Hole

This is the heart of the Digg experience. Instead of a static list, you engage in a dynamic, gamified discovery session. Click the "Digg" button and get instantly teleported to a random, high-potential startup within a selected category. It turns finding your next favorite tool or competitor into an addictive, serendipitous adventure that feels more like exploring than searching, ensuring you uncover hidden gems you'd never find through a simple search bar.

Verified, Live Metrics Dashboard

Say goodbye to vanity metrics. Digg pulls real-time financial and growth data straight from verified sources like connected Stripe accounts. You see live MRR, actual user counts, and clear growth trajectories right on each startup's profile. This transparency ensures you're evaluating authentic business momentum, not just clever marketing or Twitter hype, allowing for informed decisions whether you're investing, competing, or adopting.

The Arena & Founder Cohorts

Digg isn't just for discovery; it's a launchpad. "The Arena" is an exclusive, limited-capacity cohort for founders. Securing a spot means getting featured among 99 other top builders, showcasing your real metrics to a targeted audience of customers and investors. It creates a leveled playing field where founders compete and collaborate with peers at similar stages, fostering real community and growth.

Curated & Ranked Discovery Lists

Beyond the Rabbit Hole, Digg offers intelligently curated lists like "Hot Picks," "Trending Now," "Fresh Finds," and "Growing Fast." Most importantly, startups are ranked by their verified metrics, not popularity contests. This means you get a true leaderboard of performance, highlighting who's actually gaining revenue and users, so you can easily filter and find the hottest tools in your specific niche, like AI.

Use Cases of Digg

For Founders: Competitive Analysis & Inspiration

Founders can use Digg to spy on their competition in the most transparent way possible. By filtering by category, they can see the real MRR and growth of similar products, understand market positioning, and find inspiration for their own pricing and feature strategies. It's competitive intelligence without the guesswork, all while discovering potential integration partners or market gaps.

For Early Adopters & Product Hunters

Early adopters tired of sifting through vaporware can use Digg as their secret weapon. The platform lets you discover genuinely promising, revenue-generating startups before they hit the mainstream. The Rabbit Hole feature makes exploration fun, and the verified metrics give confidence that the product is active, supported, and worth your time to try or invest in as a user.

For Investors & Scouts

Investors and angel scouts can leverage Digg to source deals with proven traction. Instead of relying on pitch decks alone, they can scout The Arena and ranked lists to identify startups with real, growing revenue streams and customer bases. It streamlines due diligence by providing immediate, unfiltered access to key performance indicators, highlighting the true underdogs on a rocketship trajectory.

For Building Community & Peer Networking

Founders within The Arena use Digg as a powerful networking tool. Being part of a curated cohort of 100 builders creates a community of peers at similar growth stages. It facilitates meaningful connections, partnerships, and knowledge sharing with other founders who are genuinely in the trenches, building and scaling real businesses, not just discussing theory.

Frequently Asked Questions

How does Digg verify the metrics like MRR?

Digg pulls data directly from verified and authenticated sources, primarily by connecting to a founder's real Stripe account (with permission). This ensures the revenue, customer count, and growth numbers are live and accurate, not self-reported or fabricated. We prioritize data integrity over hype, so what you see is the real financial heartbeat of the business.

What is the "Internet Rabbit Hole" experience?

The Internet Rabbit Hole is Digg's gamified discovery engine. Instead of browsing a list, you select a category and hit the "Digg" button. You're then instantly teleported to a random startup's profile within that category. It's designed for serendipitous, deep exploration, making the process of finding new tools fun, unpredictable, and highly engaging, like falling down a productive rabbit hole.

What is "The Arena" and how do I get a spot?

The Arena is Digg's exclusive, limited-time cohort for exceptional founders. It features only 100 startups per "Season." Getting a spot means your product is showcased prominently on the platform with its verified metrics, gaining exposure to investors, customers, and peers. Spots are limited and claimed on a first-come, first-served basis via the "GRAB A SPOT" call-to-action when a new season is loading.

Is Digg only for SaaS products?

While the primary focus is on indie SaaS (Software as a Service) products and startups, the platform's core value is showcasing any digital product or service with a verifiable subscription or revenue model. The emphasis is on real metrics and real businesses, making it ideal for SaaS, but also relevant for other subscription-based digital tools and platforms built by indie makers and small teams.