AutomagicWP

Tired of the soul-crushing, time-sucking "ZIP loop"? You know the drill: logging into a million different wp-admin dashboards, uploading the same plugin file over and over, and praying you didn't miss a client site. It's a grind that steals your creative hours and kills your vibe. Enter AutomagicWP: your private, automated command center for WordPress plugin and theme distribution. This isn't just another tool; it's your escape hatch from manual updates.

Think of it as your own private, high-octane plugin repository. You upload a new release just once—boom, done. AutomagicWP then seamlessly pushes that update to every single WordPress site you've connected, using WordPress's own native update system. Your clients get instant updates without lifting a finger, and you get your damn week back. It’s built for the pros: WordPress agencies drowning in client sites, solo devs who are over the repetitive tasks, and premium plugin creators who need a slick, professional distribution channel without the bloat of a full e-commerce platform. It’s automation, unleashed. Stop shipping files. Start shipping magic.

One-Click, Universal Updates

Upload a single ZIP file for a new plugin or theme version. That's it. AutomagicWP takes that release and propagates it automatically to every connected WordPress site in your portfolio. The sites update themselves through the standard WordPress update mechanism, meaning zero manual intervention on your end or your clients'. You kill the tedious "ZIP loop" forever and reclaim hours of dev time with one elegant, automated system.

Professional Plugin Repository & Dashboard

Give your plugins the pro treatment they deserve. AutomagicWP provides a centralized, private dashboard to manage all your plugins and themes. It supports full plugin listings complete with icons, banners, screenshots, detailed descriptions, and structured changelogs that appear right in the user's wp-admin. It’s like having your own .org repository, but private, controlled, and tailored to your brand.

CI/CD & GitHub Action Integration

Integrate modern development workflows directly into your shipping process. Connect your GitHub repository, and AutomagicWP handles the rest. Push a tag, and the release is built and deployed automatically. This CI/CD pipeline means zero manual steps between merging your code and the update going live to all sites. It’s continuous deployment made stupidly simple for the WordPress world.

Comprehensive REST API & Version Control

Take full programmatic control with a powerful REST API. Automate every aspect of release management from your own scripts or tools. Plus, every release is stored with full version history, PHP requirement tags, and changelogs. Need to roll back? Pull any previous version back down from the dashboard instantly. It’s complete control and peace of mind for your release pipeline.

The WordPress Agency Freeing Up Billable Hours

Agencies managing dozens of client sites can finally stop the unsustainable manual update scramble. Connect all client sites once, then ship updates from a single dashboard. This transforms a multi-hour, error-prone chore into a 30-second task, freeing up massive amounts of time for actual billable development work and client strategy, not admin busywork.

The Solo Developer Beating the Burnout

Independent developers and freelancers wearing all the hats can't afford to waste time on repetitive tasks. AutomagicWP automates the most tedious part of client work—plugin updates. This lets solo devs scale their service offerings, manage more clients efficiently, and protect their most valuable asset: focused development time. No more late-night update sessions.

The Premium Plugin Creator Shipping Like a Pro

Creators selling premium plugins or themes need a reliable, white-label distribution channel. AutomagicWP provides exactly that—a private, professional platform to deliver updates, manage changelogs, and present a polished product experience without the complexity and fees of a full e-commerce or SaaS platform. It’s the infrastructure to build a real business on.

The Modern Dev Team Embracing CI/CD

Development teams using modern practices like Git workflows and continuous integration can now extend that automation to their WordPress deployment. By integrating AutomagicWP's GitHub Action, teams ensure that every tagged commit automatically becomes a live update for all end-users, enforcing consistency, speeding up delivery, and eliminating "forgot to deploy" mistakes.

What exactly is AutomagicWP?

AutomagicWP is your private, automated distribution hub for WordPress plugins and themes. It's built to completely eliminate the manual process of updating client sites. Instead of logging into dozens of wp-admin dashboards, you upload a release once, and every connected site updates itself automatically using WordPress's own update system. It's a force multiplier for developers and agencies.

How does the automatic updating actually work?

You install a lightweight connector on each WordPress site and link it to your AutomagicWP account with a single API key. When you publish a new release, our service tells WordPress an update is available. Then, on its normal schedule (or when a user manually checks), the site pulls and installs the update seamlessly through the standard WordPress update UI. It's secure, native, and reliable.

Is there a free plan to try it out?

Absolutely. The Starter plan is completely free, with no credit card required. You can manage one plugin, store 500 MB of files, and use all core features like automatic updates and the REST API. It's designed so you can connect your first plugin and sites in under five minutes and see the magic for yourself with zero risk.

Can I use it with my existing GitHub workflow?

Yes, and it's a game-changer. AutomagicWP offers a ready-to-use GitHub Action. Connect your repo, and you can automate your entire release process. Simply push a version tag to your repository, and the Action will automatically package, create a release, and deploy it to all connected sites. It's true continuous deployment for WordPress.

AutomagicWP offers simple, transparent pricing to scale with your needs. All plans include automatic site updates, CI/CD & GitHub Action integration, full REST API access, and unlimited support.

Starter: Free forever. Perfect for indie developers starting out. Includes 1 plugin, 500 MB storage, 20 releases, and all core features. No credit card needed.

Pro: €9/month (billed monthly) or €8/month (billed annually at €96). The most popular plan for developers managing multiple plugins. Includes up to 10 plugins, 10 GB storage, and unlimited releases.

Agency: €29/month (billed monthly) or €29/month (billed annually at €348). Built for agencies with large client portfolios. Includes unlimited plugins, 100 GB storage, and unlimited releases.